Comp Set Validation Checklist

The Comp Set Validation Checklist

Your STAR comp set was probably set up years ago. Has anyone tested whether it's still accurate?

A new property opened across the highway. An old comp closed for renovation and came back as a different brand. The market shifted. Your comp set didn't. Every STAR report you read is now being benchmarked against the wrong baseline - and every strategic decision you make from it is built on distorted numbers.

This checklist tests your comp set against 5 structured criteria in 20 minutes. Tells you which comps to keep, which to monitor, and which to push the brand to replace.

What's included:

• The Workbook (Excel, 7 tabs) - The 5 tests with pass/watch/fail criteria, comp set scorecard, candidate evaluation, decision matrix, and a worked example
• The Brand Conversation Kit (inside the workbook) — Scripts and objection handling for the conversation with your brand revenue manager. Most operators have never asked for a comp set change. This is how.
• The Reference Guide (PDF, 7 pages) — Plain-language operator manual covering why comp sets drift, the 5 tests in depth, and how to find replacement candidates
• The Quick-Start Card (PDF, 1 page) — Score sheet and verdict logic at a glance
  

Pairs with the 15-Minute RevPAR IndexAudit: the audit tells you what your STAR is saying. The validation tells you whether your STAR is worth listening to. Together they're the full diagnostic.

Built by operators. For operators.